For some reason, the creative process got left behind in Agile development. In the rush to develop quickly and cut back on documentation, the need to sit back and be creative is often lost. This one-day class is focused on techniques to bring creative ideas, ideas driven by customer needs, back into the development process. In case study-driven exercises, we will walk through an Inception Phase, a Story Mapping Phase, and practice several techniques of integrating the user interaction model into the sprint cadence.